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Job Details


Louisville, KY, United States

Posted on
May 19, 2022

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u003cpu003eu003cstrongu003eExternal Job Descriptionu003c/strongu003eu003c/pu003enu003cpu003eStock Yards Bank u0026amp; Trust Company is a wholly owned subsidiary of Stock Yards Bancorp, Inc. (NASDAQ; SYBT), with company assets over $7.7 billion. Founded in 1904, Stock Yards Bank u0026amp; Trust has evolved from a small bank serving the Louisville livestock industry to a nationally recognized bank known for exceptional service and financial performance.u0026nbsp; Our capabilities align well with those of national banks, but our focus has always been building a strong relationship with our customers while providing an engaging work environment for our employees.u0026nbsp;u003c/pu003enu003cpu003eSince 1904, Stock Yards Bank u0026amp; Trust has become one of the regionu0027s premier community banks - renowned for the close, personal attention that distinguishes us from other financial institutions in our market.u0026nbsp; Our bank actively seeks individuals to help us build trusted partnerships and further our success. We are pleased to announce there is an opportunity for you to advance your achievements as the Retail Marketing Manager while helping us further our success.u003c/pu003enu003cpu003eAs the Retail Marketing Manager, you will be directly responsible for leading the Companyu0026rsquo;s development, management and execution of a strategic promotional plan in support of the companyu0026rsquo;s consumer banking programs.u003c/pu003enu003cpu003eu003cstrongu003eResponsibilitiesu003c/strongu003eu003c/pu003enu003cpu003eDaily responsibilities include, but are not limited to, the following:u003c/pu003enu003cpu003eu003cstrongu003eMarketing u0026ndash; Product Responsibilities: u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eThis position reports to the Director of Marketingu003c/liu003enu003cliu003eDevelop a clear roadmap to enable the achievement of the strategy, goals and objectives of Retail bankingu003c/liu003enu003cliu003ePerform scoping, requirement gathering and analysis of information and management of the product process roadmapu003c/liu003enu003cliu003ePartner with cross-functional teams to define the roadmap and requirements for product and promotional elements and functionality to be supported by systems and processesu003c/liu003enu003cliu003eDevelop and manage promotional strategies from inception through implementationu003c/liu003enu003cliu003eLead the effort to align cross functional input in designing promotional offerings and tacticsu003c/liu003enu003cliu003eLeverages competitive intelligence and various insights to deliver promotional concepts and offers for competitive advantageu003c/liu003enu003cliu003eInstrumental in planning and developing the launch and implementation of initiatives by working closely with key stakeholders to ensure successful implementation of acquisition/retention programsu003c/liu003enu003cliu003eSuccessfully execute go to market plans including launch and maintenanceu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eMarketing u0026ndash; Brand Responsibilities:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eProvides strategic and creative vision for the company and branding efforts to effectively position the company and its brand by improving public awareness and community image across all mediumsu003c/liu003enu003cliu003eDevelop and enforce brand and messaging standards to ensure quality control and ongoing consistencyu003c/liu003enu003cliu003eProvide design and direction for collateral, web, product packaging and other visual communications media for the companyu003c/liu003enu003cliu003eDeveloping and maintaining the companyu0026rsquo;s website and staying current on the latest web techniquesu003c/liu003enu003cliu003eOversee the production of all forms of advertising, including traditional media ads, online ads, internal and external campaigns, and otheru003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eGeneral Responsibilities:u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eSupport the Marketing Director and other team members within the marketing department with regular status updates and communicationsu003c/liu003enu003cliu003eMaintain a climate that motivates marketing personnelu003c/liu003enu003cliu003eMeets weekly with supervisor (Check-ins) and marketing team (Huddles)u003c/liu003enu003cliu003eMaintain compliance with all applicable regulations including, but not limited to, the Bank Secrecy Act (BSA)u003c/liu003enu003cliu003eLead projects as assigned and all other duties assignedu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eJob Requirementsu003c/strongu003eu003c/pu003enu003cpu003eThe successful candidate will have the following qualifications:u003c/pu003enu003culu003enu003cliu003eBachelors Degree in Marketing, Advertising or related business fields; or equivalent experienceu003c/liu003enu003cliu003eMinimum of 5 years experience in consumer bank marketing or financial services marketing or promotion function on the agency or corporate sideu003c/liu003enu003cliu003eAbility to lead across organizational boundaries, including strong relationship management skillsu003c/liu003enu003cliu003eMust have strong project management and promotional strategy development skillsu003c/liu003enu003cliu003eAbility to analyze issues and develop and deploy solutions within a dynamic environmentu003c/liu003enu003cliu003eProficient in current technologies, as well as standard applications including Adobe Creative Suiteu003c/liu003enu003cliu003eAdvanced experience with Microsoft Office applications (Excel, Word, PowerPoint, etc.)u003c/liu003enu003cliu003eMust have strong presentation and writing skills, and the ability to organize, plan and prioritize projectsu003c/liu003enu003cliu003eAbility to manage multiple projects at a timeu003c/liu003enu003c/ulu003e,EqualOpportunityEmployerDescription:Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities,PayTransparencyPolicyStatement:The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c),MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:a1610d09-2337-4267-a90b-fa7d38c43a1d,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-19T19:55:21.814Z,InternalPostedDate:null},{JobBoardId:10e45e57-62fc-49c6-b912-21731db01db6,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2022-05-19T19:55:21.814Z}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

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