Philadelphia, PA, United States
Sep 21, 2022
**MEMBERS ONLY**SIGN UP NOW***. brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at **MEMBERS ONLY**SIGN UP NOW***..
The position of Director, Owned Media and Advanced Advertising is responsible for driving strategic vision and oversees media strategy and planning that drives brand consideration, upsell and retention to deliver on base management commercial goals. The role will develop, oversee execution and strategy of owned and paid media plans for multiple **MEMBERS ONLY**SIGN UP NOW***. and Xfinity lines of business. The position will mainly focus on TV, Advanced TV (Addressable) and Digital campaigns specific to current Xfinity customers utilizing **MEMBERS ONLY**SIGN UP NOW***. Owned Media Assets. The Director will work cross functionally with various internal and external partners and will possess a strong mix of linear, addressable and analytics experience. The role will work hand in hand with EBI, Effectv and **MEMBERS ONLY**SIGN UP NOW***. Advertising to oversee the audience addressable roadmap to drive technology innovation and personalization. Responsibilities also include working with marketing communications counterparts to align on message priorities, go to market deadlines, campaign analysis and day to day maintenance of specific paid campaigns with Spark Foundry. This position will be expected to manage and lead one or more professionals at a Manager or Analyst level.
Develops media objectives, strategies and overall plan direction to drive base management commercial goals via all owned media channels.
Work with internal **MEMBERS ONLY**SIGN UP NOW***. Advertising team on the strategy, execution, stewardship and analysis of all Owned Media campaigns (TV, Premium Digital Video, Addressable, Digital)
Oversee day to day TV and Digital trafficking requests from stakeholders to ensure seamless execution of all Owned Media campaigns (Xfinity, Xfinity Mobile, Xfinity Home, **MEMBERS ONLY**SIGN UP NOW***. Business, NBCU Symphony, etc.)
Effectively communicate quarterly plans to Division counterparts in Atlanta, Denver and New England and adjust accordingly based on company needs
Deliver media reporting and insights that drive informed media optimizations via Xfinity's custom Data Math Platform
Provide knowledge/analysis of key metrics to identify, recommend and implement changes to enhance performance.
Collaborate with EBI on Next Best Action arbitration engine to grown customer lifetime value in outbound marketing channels, mainly Linear Segmented Addressable
Oversee the audience addressable technical roadmap to enhance media capabilities and innovation
Develop process improvements and build/grow relationships across cross functional teams, including Marketing & Communications, **MEMBERS ONLY**SIGN UP NOW***. Advertising, EBI, Media and Creative agencies
Lead the strategy and execution of specific customer paid media campaigns in conjunction with business units and Spark Foundry
Monitor ongoing Marketing Partnership barter commitments to ensure they are met and reported out on
Contribute to and maintain a positive work environment.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) as necessary.
To perform other duties as assigned.
Encourage open, ongoing internal communication
Dynamic presence in presentations and other forms of communications
Establish and maintain communications process with key stakeholders
Develop presentations and other important communication that is clear, compelling and persuasive
Adapt communication style to relevant audience
Link communication to audience's concerns and perspectives
Move audience to desired action through clear and persuasive delivery of information
Communicate key information about our company
Bachelor's degree in advertising, marketing or related field, or recognized equivalent in work experience.
10 years of related work experience
Well-rounded knowledge of all media channels (TV, Digital, OOH, etc.)
Advertising agency, TV and Digital media planning preferred
Experience in data/measurement analytics in the Linear and Digital space
Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
TV and Digital Traffic experience a plus
Proven ability to build relationships with internal and external stakeholders
Strong business, communication, and organization skill
Positive attitude and strong work ethic
Proficient in Microsoft Excel, Word, Outlook and PowerPoint
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
**MEMBERS ONLY**SIGN UP NOW***. is an EOE/Veterans/Disabled/LGBT employer.
**MEMBERS ONLY**SIGN UP NOW***. is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
While possessing the stated degree is preferred, **MEMBERS ONLY**SIGN UP NOW***. also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
Base pay is one part of the Total Rewards that **MEMBERS ONLY**SIGN UP NOW***. provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, **MEMBERS ONLY**SIGN UP NOW***. provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (****on our careers site for more details.