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Job Details

Brand Strategist

Location
Bonita Springs, FL, United States

Posted on
Jul 13, 2022

Apply for this job






Profile

Discovery Senior Living
Brand Strategist
Bonita Springs, FL 34134
About Discovery Senior Living
Discovery Senior Living ranks prominently among the 9 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities.
With a 30-year reputation and almost 14,000 existing homes or homes under development, our company is a recognized industry leader with a penchant for excellence and innovation.
Discovery Senior Living is looking for a Brand Strategist to join our home office team in Bonita Springs, FL.
POSITION SUMMARY
This collaborative position will lead marketing and brand strategies for Discovery Senior Living communities across national brands and regional brands. This includes developing quarterly/annual community marketing plans with strategies to support lead generation goals, channel analysis, tracking results and reporting on ROI, investor relations, budget management, monthly performance recaps, and a robust understanding of the competitive landscape and sales objections. The Marketing Brand Strategist is directly responsible for managing a Brand Specialist, who will assist in executing collateral, advertising, direct mail, special events plans, social media campaigns, new program launch materials, and community communications.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Work with the VP of Marketing, on high-level, DSL strategic initiatives to support the current enterprise and future acquisitions and community transitions
Function as the trusted advisor on brand marketing efforts, developing and executing quarterly/annual marketing plans and strategies for communities across varying brands in order to support lead generation goals.
Interpret and synthesize competitive knowledge and market research data to develop insight led strategies to inform lead generation decisions and priorities
Responsible for presenting the marketing component of assigned communities for the company-wide, financial presentations and any monthly focus-community meetings/presentations.
Manage investor relations including data analysis, reporting, performance calls and any ad hoc requests
Analyze monthly lead generation performance, tracking results and reporting on ROI by channel
Oversee and develop community budgets and analyze monthly financials
Maintain in-depth knowledge and market where appropriate DSL specific programs, such as FlexChoice
SM
, FitCamp
®
, Be Our Guest, Resident Ambassador, Home Sellers, SHINE
®
Memory Care, etc.
Become an expert of current and future DSL markets, taking ownership of the business unit through the understanding of the competition and local socioeconomic factors
Develop a robust understanding of community competitive landscape and sales objections, articulating insights to transform recommendations into innovative integrated marketing campaign strategies
Partner with corporate and regional sales leaders for ongoing discussions including overall strategy, differentiators, new opportunities and challenges, new competition, and lead generation channel performance to meet occupancy goals
Strategize special Charity Lead Generation, Grand Unveiling, Open House and Grand Opening events
Collaborate with Discovery’s in-house creative arm, Discovery Marketing Group to develop new, robust campaigns to support brand awareness and lead generation goals
Maintain DSL brand standards across all marketing
Collaborate with the Marketing Communications & Content Manager on community public relations, media engagement, advertorials, editorials and unique, SEO rich community specific content
Join forces with the Digital Team to communicate strategies for community websites and advertising associated with community-wide marketing campaigns, email communications, and platforms designed to support lead generation, lead conversion optimization and reputation marketing
Manage a Brand Specialist who will:
Develop support materials including flyers, advertising, brochures, direct mail, special event plans, new program and presentation materials, community communications, to drive traffic, convert leads and drive revenue growth and move-in goals
Grow social media engagement through community social channels
Respond to community reviews
Assist with onboarding and training new team members on marketing best practices and programs
Other duties as assigned.
QUALIFICATIONS
Educational Requirements and Experience
Bachelor’s degree in marketing, or other related area of specialty with seven or more years of proven marketing experience
Preferred senior living, healthcare, real estate or agency experience
Experience in a lead generation environment
Minimum four years analysis and reporting experience
Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging
Ability to track, analyze and report on ROI data
Experience with budget management, GL codes, P & L reports and forecasting
Knowledge using Customer Relationship Management software
Ability to thrive in a high-pressure environment
Innovative spirit, receptive to change and substantial organizational growth
Superior communication skills with the ability to present to senior teams and investment partners
Benefits:
In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.
Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
EOE D/V
Accessibility: If you need an accommodation as part of the employment process please contact Human Resources at
Email: ****
Equal Opportunity Employer, including disabled and veterans.
If you want to view the EEO is the Law poster, please choose your language: English
– Spanish
– Arabic
- Chinese

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