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Copywriter DTI

Detroit, TN, United States

Posted on
Apr 22, 2023

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,AnswerValue:u003cpu003eu003cbu003eJob Summary u003c/bu003eu003cbru003eThe copywriter is responsible for writing and editing copy for a wide variety of marketing materials and mediums, including web, email, social, print and video. The copywriter/proofreader will be responsible for crafting inspiring copy that speaks with a voice unique to the brand in an insightful manner. Additional duties include participation in marketing campaign planning and brainstorming, including strategy, promotional ideas, and direction. This position checks grammar, spelling and punctuation. This position works with reference materials supplied by the Executive Creative Director, Art Director, writers, art directors and marketing staff to help keep work error-free. This position focuses on quality control across increasingly complex assignments.u003cbru003eu003cbru003eu003cbu003eKey Responsibilities u003c/bu003eu003cbru003e• Adopt, refine, and maintain consistency with brand voice while adjusting for channel and audience needsu003cbru003eo Write and edit content that is clear, concise, and compelling. Copy may be used for websites, Twitter, Facebook, LinkedIn, blogs, and other marketing material Create content for sales collateral including brochures and presentationsu003cbru003eo Develop ad copy and copy for other brand touch points such as signage and event communicationsu003cbru003eo Create concise, informative, and engaging direct email communications that generate click through for purchasing products and services. Participate in testing and continuous improvement of communicationsu003cbru003e• Develop targeted, effective copy to convey company products and encourage immediate user action in emails and banner adsu003cbru003e• Participate in marketing campaign planning and brainstorming, including strategy, promotional ideas, and directionu003cbru003e• Final proofing and approval of text that is placed in layout form (e-mail, ads, printed materials, etc.)u003cbru003e• Brainstorm new concepts, taglines, and slogans Individually and collaborativelyu003cbru003e• Maintain library of brand terms, descriptions, product descriptions, etc.u003cbru003e• Ensure editorial content is written and presented in a format that meets web usability standards and is consistent with company guidelines and brand imageu003cbru003e• Identify trends and seek buzz-friendly content through multiple marketing channels and audiencesu003cbru003e• Collaborate with communications to implement a social first strategy for the distribution of club news and informationu003cbru003eu003cbru003eu003cbu003eSupplemental Job Functions u003c/bu003eu003cbru003e• Assist with internal and external communication copy needs e.g. contribute to e-newsletters, press releases, company newsletter, etc.u003cbru003e• Performs other duties as assignedu003cbru003eu003cbru003eu003cbu003eMinimum Knowledge, Skills and Abilities u003c/bu003eu003cbru003e• Bachelor’s degree in English, advertising, communication or journalism - Any equivalent combination of experience and training which provides the knowledge and abilities necessary to perform the work can be considered in lieu of a bachelor’s degreeu003cbru003e• Minimum of 2 years writing experience in marketing preferably in an agency environmentu003cbru003e• Possess the highest integrity and ethical standardsu003cbru003e• High-caliber writing skills with a focus on response-oriented communicationu003cbru003e• Ability to effectively develop compelling ideas, concepts, and campaigns working collaboratively with creative and marketing teamsu003cbru003e• Attention to detail, deadline focus, and ability to prioritize and execute multiple tasksu003cbru003e• The ability to copy edit and provide grammatically correct (or acceptable marketing language) copy decks ready for layoutu003cbru003e• Superior working knowledge of Facebook, Twitter, .com companies and similar sitesu003cbru003e• High degree of computer literacy and proficient in Microsoft Office suiteu003cbru003e• Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiencesu003cbru003e• Adept at strategic brainstorming, campaign development, creative brief development and creative executionu003cbru003e• Ability to work on multiple projects simultaneously and effectively juggle diverse writing demandsu003cbru003e• Sound understanding of graphic design and a keen appreciation of the interplay between textual and visual elementsu003cbru003eu003cbru003eu003cbu003ePreferred Knowledge, skills and abilities u003c/bu003eu003cbru003e• Experience working in the sports and entertainment industryu003cbru003eu003cbru003eu003cbu003eWorking Conditions u003c/bu003eu003cbru003e• Exposure to moderate noise levelu003cbru003e• Frequent visual/auditory attentionu003cbru003eu003cbru003eThe physical demands and work environment characteristics described here are representative of those a colleague encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.u003cbru003eu003cbru003eThe above is intended to describe the essential job functions, the general supplemental functions and the essential requirements for the performance of this job. It is not to be construed as an exhaustive statement of all supplemental duties, responsibilities or nonessential requirements. Olympia Entertainment, Inc. has the right to change, modify, suspend, interrupt or cancel in whole or in part any job functions outlined in a job description at any time and without advance notice to the employee.u003c/pu003e,

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