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VP Brand Marketing

Location
Detroit, TN, United States

Posted on
May 01, 2023

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,AnswerValue:u003cpu003eu003cspanu003eJob Summary u003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003cspanu003eAs a critical part of the marketing leadership team, the u003c/spanu003eVice President of Brand Marketing u003cspanu003ewill oversee the team responsible for developing all holistic marketing plans for Little Caesars US. This is a highly visible and cross-functional role that will work to bring large-scale, high impact campaigns to market.u0026nbsp; u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003cspanu003eThe ideal candidate will have proven experience developing strategic, innovative, comprehensive, and creative marketing campaigns for large consumer brands in a fast-paced environment.u0026nbsp; They must also have demonstrated the ability to drive consistent business results, even when faced with significant challenges.u0026nbsp; A successful leader must also be a collaborative relationship builder with the ability to inspire u0026amp; motivate others while prioritizing people development.u0026nbsp; u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003cspanu003eThis leader must have a strong understanding of the evolving media landscape and previous experience creating large-scale brand partnerships with demonstrated ability to identify earned media opportunities improving reach and engagement. The Vice President will harness creativity and flawless execution.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003cbu003eKey Responsibilities u003c/bu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003c/spanu003eu003c/pu003eu003culu003eu003cliu003eu003cpu003eu003cspanu003eEffectively oversee the brand function as the central hub of the domestic marketing departmentu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eLead the planning, development, and execution of comprehensive multiplatform marketing programsu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eMaintain strategic oversight of all consumer-facing efforts companywide to prioritize learnings, feedback, ideas, and desires from all stakeholdersu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eDemonstrate sound strategic understanding and insight, and an ability to present clear strategic thinking.u003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eGenerate initiatives and ideas that will create further opportunities for great worku003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eSource, analyze and communicate relevant information necessary to make key strategic business decisionsu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eEnsure that strategies and plans result in the highest possible business benefit and ROIu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eCollaborate with the creative, media, insights, international u0026amp; field teams within the marketing departmentu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003ePartner cross-functionally with operations, IT, u0026amp; other internal departments to develop the most effective plans u0026amp; initiativesu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eEffectively communicate recommendations, plans u0026amp; results while inspiring confidence from senior leaders, franchisees and other key stakeholdersu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eManage multiple critical priorities simultaneously while meeting deadlines, executing flawlessly, u0026amp; delivering business resultsu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eDevelop, nurture, u0026amp; inspire a team of high-caliber marketing professionals who contribute positively to the organizationu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003ePartner with Little Caesars’ world-class, external advertising agencies to help bring campaigns to lifeu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eConsistently demonstrate proactivity and forward-thinking to anticipate issues and leverage opportunitiesu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eDemonstrate an understanding of creative strategy and use it to evaluate and defend work when neededu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eGive honest, clear feedback to teams and partners tactfully and persuasivelyu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eBe the driving force on the team, generating business momentum u0026amp; creating opportunities for great worku003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eDemonstrate positivity, stamina, u0026amp; drive even in difficult situationsu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eRethink the status quo u0026amp; champion positive changeu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eAlways see the end goal ahead, and motivate those around you in reaching it even when under pressureu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eLead u0026amp; drive results even when operating within ambiguous situationsu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eRemain measured and calm and demonstrate maturity under pressureu003c/spanu003eu003c/pu003eu003c/liu003eu003c/ulu003eu003cpu003eu003cspanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003cbu003eMinimum Skills, Knowledge and Abilities u003c/bu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspanu003eu003c/spanu003eu003c/pu003eu003culu003eu003cliu003eu003cpu003eu003cspanu003eBacheloru0027s degree (B.A. or B. S.) from a four-year college or university, MBA preferredu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eMinimum 10-15 years progressive Marketing/Advertising experienceu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eMinimum 5 years of experience delivering smart and effective content-led strategies and overseeing content development and publishingu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eMinimum 5 years leadership experience, including setting strategic direction and managing experienced direct reports at management levelsu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eMinimum 5 years people management experienceu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eSignificant franchise QSR experience preferredu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eMust have demonstrated experience in managing a marketing budgetu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eExperience in project management, strategic alternatives analysis and business case developmentu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eExperience driving brand and marketing messages through all forms of media, including traditional and digital platformsu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eStrong track record of success in developing successful data-driven marketing communication strategy and driving execution and business resultsu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eBroad based business acumen; demonstrated ability to collaborate with business leaders and manage multiple projects across organizational linesu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eProven leadership capability and ability to lead and manage organizational change – Prior supervisory and people management experience is requiredu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eStrong understanding of strategic, focused, and integrated marketing programs and plans that enhance and strengthen the brand and connect with key stakeholdersu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eA passion for customer insight and staying abreast and applying current capabilities to foundational data-driven marketing principles is highly desiredu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eExperience leading and developing a successful organization that delivers sustainable and profitable growthu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eStrong leadership, excellent communication and effective relationship building skillsu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eEffective presentation skills and ability to influence at the executive levelu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eDemonstrated expertise in developing and managing agency partnerships, ability to guide messaging and vision throughout the lifecycle of the relationshipu003c/spanu003eu003c/pu003eu003c/liu003eu003cliu003eu003cpu003eu003cspanu003eAbility to develop and drive a consolidated point of view and create actionable insights and solutions that optimize performanceu003c/spanu003eu003c/pu003eu003c/liu003eu003c/ulu003e,

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