Senior Digital Marketing Analyst Social Media

Profile

Description

Humana's Primary Care Organization (PCO) is looking for a Senior Digital Marketing Analyst that is experience in social media management and strategy to join the PCO Digital Marketing team working remote anywhere in the US.

The Primary Care Organization is committed to providing personalized, high-quality senior care and is seeking driven team members who want to be part of the effort. It's taking place at Conviva Care Centers and CenterWell Senior Primary Care facilities, members of PCO, where clinicians address multiple practice patterns and enhanced clinical protocols to drive senior patient care, wellbeing, and longevity.

Responsibilities

As the Senior Digital Marketing Analytics Professional you will develop social media marketing strategies and deliver promotional marketing messages to consumers online with the intent of generating traffic and sales on the organization's consumer facing website.

Key Responsibilities


Oversee the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
Oversee day-to-day strategy and management of organic and paid campaigns and ensure brand consistency across two brands
Strategize and facilitate scaling brand and company awareness through various social media channels
Work with brand, website, digital campaign teams and agency partners to create and implement monthly social media strategies
Manage budget for paid and/or sponsored posts and posting platforms internally and with external vendor(s)
Ensure brand consistency in copy through tone, voice, and terminology
Monitor and regularly report on competitive social media posts
Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
Create actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, YouTube and LinkedIn
Serve as the primary owner of the Primary Care Organization's social media governance policies, providing thoughtful and proactive iteration as the social media landscape continues to evolve
Ensure progress on all platforms by using analytical tools such as Google Analytics, Adobe Analytics and others
Partner with marketing team members and internal constituents to develop organic content and testimonials for posting
Eagerly consume the newest social media platforms, capabilities and trends, providing proactive counsel to marketing leadership on best practices to continually raise the bar
Track metrics and KPIs with the ability to prioritize, driving business impact and results


Required Qualifications


5 years of social media management experience; specifically in leading strategy for multiple brands and leading agency partners/vendors
Impeccable spelling and grammar
Strong computer skills using Microsoft Office
General knowledge of Search Engine Optimization and internet ranking for web content
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
Ability to manage and supervise and simultaneously work toward many company initiatives at once


Preferred Qualifications


Bachelor's degree or higher
Proficient using multi-social posting programs such as Sprout Social or Sprinklr


Additional Requirements

All Humana associates approved for the Home or Hybrid Home/Office work styles are required to self-provide wireless, wired cable or DSL access to the internet at the connectivity speeds required by the company to successfully perform their job with the exception of associates who live or work from home in the state of California, Illinois, Montana, or South Dakota. Connectivity requirements are detailed below.

Connectivity - Requirement Details

To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:


At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
Wireless, Wired Cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)


Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position.

Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our ****

Company info

Sign Up Now - NashvillemetroCrossing.com