Business Analyst Marketing Analytics

Profile

,AnswerValue:u003cpu003eu003cbu003eJob Summaryu003c/bu003e u003c/pu003eu003cpu003eThis role is responsible for helping execute Ilitch Sports Entertainment’s marketing strategy and analytics initiatives. Supporting the Detroit Tigers (MLB) and Detroit Red Wings (NHL), this position leverages data and market research to provide actionable insights for the Marketing, Communications, Ticket Sales, and Corporate Partnerships teams. This position will be responsible for monitoring department KPI’s, developing dashboards and campaign recaps, and leading market research efforts – analyzing consumer and competitive data.u003c/pu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003eKey Responsibilities u003c/bu003eu003c/pu003eu003culu003eu003cliu003eu003cpu003eCollect, analyze, and report on data related to the teamu0027s marketing campaigns – including website traffic, social media engagement, email campaigns, and other digital initiatives.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eConduct market research to identify trends and opportunities for the teamu0027s sales and marketing efforts.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eDevelop and maintain databases and data visualization tools to enable effective data analysis and reporting.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eCollaborate cross-functionally to develop targeted marketing campaigns based on data-driven insights.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003ePresent findings and recommendations to key stakeholders in a clear and concise manner.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eContinuously monitor and evaluate the effectiveness of marketing campaigns and make recommendations for improvement based on data analysis.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eStay up-to-date on industry trends and best practices related to digital marketing and market research.u003c/pu003eu003c/liu003eu003c/ulu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003eRequired Knowledge, Skills, and Abilities u003c/bu003eu003c/pu003eu003culu003eu003cliu003eu003cpu003eBacheloru0027s degree in a relevant field such as marketing, statistics, or business.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003e2 years of experience in a role focused on marketing data and analytics.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eProficient in using data visualization tools such as Power BI or Tableau; SQL experience preferred.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eProficient in Microsoft Office products, especially PowerPoint and Excel.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eStrong analytical skills, with experience in collecting and analyzing data from various sources.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003ePossess the highest integrity and ethical standards.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eExperience with CRM and digital marketing tools such as Google Analytics, Facebook Ads, and email marketing platforms.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eUnderstanding of large customer databases.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eExcellent multi-tasking ability.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eTeam player mentality.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eExcellent communication, interpersonal, problem-solving and decision-making skills.u003c/pu003eu003c/liu003eu003cliu003eu003cpu003eHighly-motivated individual with superior attention to detail and a desire to deliver exceptional results for business objectives.u003c/pu003eu003c/liu003eu003c/ulu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003ePreferred Knowledge, Skills, and Abilities u003c/bu003eu003c/pu003eu003culu003eu003cliu003eu003cpu003eExperience working in the sports and entertainment industry preferred.u003c/pu003eu003c/liu003eu003c/ulu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003eWorking Conditions u003c/bu003eu003c/pu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003eCompetencies u003c/bu003eu003c/pu003eu003cpu003eu003c/pu003eu003cpu003eu003cbu003eDisclaimer u003c/bu003eu003c/pu003eu003cpu003eThe above is intended to describe the general content of and requirements for the performance of this job.u0026nbsp; It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.u003c/pu003e,

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