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Sr. Director Marketing - Brand Commercialization

Chicago, IL, United States

Posted on
May 24, 2022

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u003cpu003eWith acquired beer/alcohol beverage knowledge, or transferable relevant experience, the ideal candidate can establish authentic relationships quickly and partner closely with the Sales leadership team on brand commercialization and campaign execution.u0026nbsp; u0026nbsp;A visionary marketer who anticipates the changing needs of the market will bring best-in-class brand building and strategic abilities to new product activation with a strong track record for delivering impactful growth.u003c/pu003enu003cpu003eThrough data analysis, competitive marketing intelligence and a deep understanding of the consumer, the brand commercialization team is responsible for brand planning, Pu0026amp;L management, monitoring brand health, SKU prioritization, go-to-market plans, developing compelling data-driven sell stories, and working overall brand strategy, and working with Mark Anthony Brands International Company on the packaging and the innovation pipeline.u003c/pu003enu003cpu003eBuild best-in class shopper marketing programs to support key retail activity.u0026nbsp; Lead shopper marketing and media planning to efficiently, and effectively, bring our brands to life at key consumer touchpoints.u003c/pu003enu003cpu003eu003cstrongu003eStrategic Planning (40%)u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eResponsible for visionary brand building for White Claw, Mikeu0027s Hard Lemonade, HARDER, Cayman Jack, and MDX, as well as other future brands in the U.S. Market.u003c/liu003enu003cliu003eSet the strategy for the MABI portfolio of brands.u003c/liu003enu003cliu003eEstablish and lead brand commercialization for the MABI portfolio of brands.u003c/liu003enu003cliu003eMonitor and analyze performance; oversee, execute and track programs and initiatives including establishment of brand performance KPIs.u003c/liu003enu003cliu003eCreate and build strategic selling tools aligned to each brand,u003c/liu003enu003cliu003eBuild and manage annual marketing calendar to achieve growth targetsu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eBrand Commercialization and Execution (25%)u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWork closely with internal stakeholders to manage all product launches including calendar, support plans, legal compliance, PR u0026amp; media, distributor education and events.u003c/liu003enu003cliu003eDevelop and manage the soul of the brand; serve as a brand advocate across all marketing channels.u003c/liu003enu003cliu003eWork closely across all touchpoints, to ensure brand activation is consistent with the strategy to drive growth.u0026nbsp; Effectively manage brand Pu0026amp;L and budgetu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eTeam u0026amp; Leadership Functions (35%)u003c/strongu003eu003c/pu003enu003culu003enu003cliu003eBuild the Brand Commercialization team, recruiting and training best-in-class team and implementing disciplined Brand Planning and Management processes.u003c/liu003enu003cliu003eManage internal team and external agency relationships to consistently over-deliver against results and while fostering a culture people want to be a part of.u003c/liu003enu003cliu003eExecute exceptional brand plans that consistently brings forward inspired, next-level deliverables.u003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eQualifications, Education, u0026amp; Experienceu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eBacheloru0026rsquo;s degree in Marketing, Advertising, or related degree. MBA with a concentration in Marketing, or related discipline highly preferred.u003c/liu003enu003cliu003eAn exceptional marketing leader with 12 yearsu0026rsquo; of progressive marketing experience in the CPG, Beverage, Alcohol, or other, related industry.u003c/liu003enu003cliu003eExperience leading a fast-moving, explosive growth-brand. This could be a disruptor band or a challenger brand.u003c/liu003enu003cliu003eAt least 7 years of managing peopleu003c/liu003enu003c/ulu003enu003cpu003eAt Mark Anthony, we live by an inclusive culture focused on u0026nbsp;u003ca href=u0022****Factors Guide.pdfu0022 target=u0022_blanku0022 rel=u0022noopeneru0022u003e5 Core Valuesu003c/au003e every day. They are the cornerstone of our culture and the values that we look for in who we hire:u003c/pu003enu003cpu003eu003cstrongu003eSense of Urgencyu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWe value sense of urgency because we are a fast-paced company in a fast-paced industryu003c/liu003enu003cliu003eYou act as if there is no tomorrow and get it done todayu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eAuthenticityu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWe value authenticity because we need to stay realu003c/liu003enu003cliu003eYou are authentic, diplomatic, respectful, thoughtful and you always have the best intentionsu003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eSimplicityu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWe value simplicity; why use 50 words when you can use 5?u003c/liu003enu003cliu003eYou thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey areau003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eHumilityu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWe value humility; there is no room for egos hereu003c/liu003enu003cliu003eYouu0026rsquo;re not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each otheru003c/liu003enu003c/ulu003enu003cpu003eu003cstrongu003eTrustu003c/strongu003eu003c/pu003enu003culu003enu003cliu003eWe value trust because unless we are both trusted and trusting, we will not succeed as a teamu003c/liu003enu003cliu003eYou put trust in others and do your best to never let anyone downu003c/liu003enu003c/ulu003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:3c25ce43-ba3e-4ad2-b488-63ea88d1e65f,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-24T16:20:29.95Z,InternalPostedDate:null},{JobBoardId:8febf0ae-8776-428e-b625-2faa005b7fc1,PublishedInternal:true,PublishedExternal:true,ExternalPostedDate:2022-05-24T16:20:29.95Z,InternalPostedDate:2022-05-24T16:20:29.95Z},{JobBoardId:038671a7-9651-4e9a-9c7b-65353309e549,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-24T16:20:29.95Z,InternalPostedDate:null},{JobBoardId:fad760fb-e157-4f59-b439-aa50b4082538,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-24T16:20:29.95Z,InternalPostedDate:null},{JobBoardId:e7ad5c57-56dc-488b-a839-ce549d6cf7c2,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-24T16:20:29.95Z,InternalPostedDate:null},{JobBoardId:4028c5c2-36d2-4c8f-960c-1af975796e38,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2022-05-24T16:20:29.95Z,InternalPostedDate:null}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

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