Miami, FL, United States
Manager, Marketing, Advertising
May 25, 2023
***The location for this position is virtual/remote***
Hilton’s Commercial Services organization is comprised of over 4,000 team members driving our sales, revenue management, call center, and analytics functions. These functions are the core of Hilton’s “commercial engine” and are key to Hilton’s ability to drive profitable growth.
What will I be doing?
As the Senior Manager, Marketing Hilton Aruba, you will support the Commercial Director in all marketing planning and execution strategies for the hotel. This includes marketing budgets, social media, websites, digital & print advertising, collateral, and video/photography assets, that improve exposure in order to achieve budget, increase revenue, and reach market share targets. Interested? Read on!
More specifically, you will:
Support the execution of all messaging, positioning, and marketing strategies. Help deliver content that meets brand standards.
Support the development of strategic marketing plans under the leadership of the Commercial Director.
Occasionally be responsible as the day-to-day agency point of contact to ensure execution of the plan.
Work with internal corporate partners, including Brand, Destination, and MEC.
Assist in identifying strategic partnerships that align to the hotel’s positioning.
Implement eCommerce campaigns to support strategic marketing plans, working within the established budgets, including email, paid media, social media, online listings, and SEO/SEM.
Track and analyze the success of marketing campaigns and adjust marketing strategies/budgets where needed based on performance metrics.
Lead creative for all marketing initiatives, ensure timely media placement, coordination of production/materials deadlines, and project expense management.
Manage Brand.com and vanity website content, including upkeep of images, special offers, landing pages, and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.
Maintain all imagery and content within 3rd party sites, including Expedia, Booking.com, TripAdvisor, and all Social Media websites.
Identify visual asset needs and coordinates all photo & video shoots as needed.
Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.
Assist in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews, and corporate hotel reviews.
Prepare marketing activity reports on a regular cadence and on an as-needed basis.
Provide analysis to Commercial Director where necessary, to support the development of the annual business plan and ongoing measurements.
Perform special projects and other responsibilities as assigned and participates in task forces, committees, and cluster groups as requested.
Participate where appropriate in related trade/business-related functions, events, conferences, and workshops.
What are we looking for?
The success in this role will demonstrate itself through the following attributes and skills:
Extensive knowledge of marketing communication mediums including, but not limited to, digital advertising, eCommerce, and social media
Ability to perform critical analysis and handle extensive amounts of information
Excellent written skills sufficient to produce internal/external sales and marketing communication
Excellent presentation skills
Ability to effectively work with department heads, executive committee members, team members, and corporate staff.
Ability to manage multiple projects and work effectively under time and resource constraints
Experience working with social sites and other applications
Digital analytics experience
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
Seven (7) years of professional experience
Four (4) years of combined marketing, advertising, and/or e-commerce experience.
Proficient in Microsoft Word, Excel, and PowerPoint
Hotel/travel/hospitality industry experience
Travel to Aruba- 20% of the time
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
Experience analyzing marketing and eCommerce reports
Fluent in Papiamento, Dutch, or Spanish
What is it like working for Hilton?
The future of hospitality is bright at Hilton (https://www.hilton.com/en/): a leading global hospitality company with a diverse portfolio of world-class brands (https://jobs.hilton.com/us/en/brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.
We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits (https://jobs.hilton.com/us/en/benefits) such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive (https://jobs.hilton.com/us/en/diversity-home2) environment for all. Check out the Hilton Careers blog (https://jobs.hilton.com/us/en/blog) and Instagram (https://www.instagram.com/hiltoncareers/) to learn more about what it’s like to be on Team Hilton!
We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of their role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of parental leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, travel insurance, a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $75,000-$110,000 and is determined based on applicable and specialized experience and location.#LI-REMOTE
Job: Sales and Marketing
Title: Senior Manager, Marketing Manager Hilton Aruba
Requisition ID: COR013PI
Website : http://www.hiltonworldwide.com